Service · Convert
Conversion rate optimisation that turns visitors into leads
Driving traffic without relentless conversion testing is burning money. We plug funnel leaks with heatmaps, session recordings, GA4 telemetry and continuous A/B testing — so more of the visitors you already have become booked calls and paying clients.
- Timeline
- Tracking and first fixes in 2 weeks; testing runs monthly
- Investment
- From $2,000 / month
The short answer
What is CRO & Analytics?
Conversion rate optimisation (CRO) is the process of finding why visitors don't take action on your website and testing changes that fix it. The goal is more leads, sign-ups or sales from the same traffic, so every marketing dollar works harder.
Buying more traffic for a page that doesn't convert just makes the leak bigger. We find where people drop off using heatmaps, session recordings and GA4 funnels, then fix the biggest leaks first: headlines, forms, calls to action, trust and speed.
Changes are tested, not guessed. Where you have the traffic we run A/B tests; where you don't, we apply proven fixes and measure the before and after. You get a clear dashboard showing what changed and what it earned.
Is this you?
Signs you need cro & analytics
Ads cost more every month
Rising cost per lead usually means the landing page, not the ad, is the weak link.
Forms get started but not sent
Long or confusing forms quietly lose people who were ready to buy.
No idea where visitors drop off
Without proper tracking, every change is a guess.
Mobile converts far worse than desktop
A big gap between devices points to layout and speed problems on phones.
What's included
Every cro & analytics project includes:
- Full-funnel drop-off heatmapping (Hotjar / Clarity)01
- Multi-variant A/B testing protocols02
- GA4 & GTM server-side telemetry03
- Frictionless microcopy & form psychology04
- Looker Studio executive dashboards05
- Predictable lead-cost reductions06
More leads, same traffic
Small, tested changes to headlines, forms and CTAs compound into real pipeline.
Decisions from data
Dashboards show exactly where visitors drop off and which fixes pay back.
Lower cost per lead
Every ad rupee or dollar works harder when the landing page converts.
How it works
Our cro & analytics process
Typical timeline: Tracking and first fixes in 2 weeks; testing runs monthly.
- 1Week 1
Tracking and baseline
GA4, Tag Manager and conversion events set up properly, so we measure from a reliable baseline.
- 2Weeks 1–2
Research
Heatmaps, session recordings, funnel reports and a page-by-page friction audit.
- 3Week 2
Prioritised fixes
A ranked list of changes by expected impact and effort, starting with the biggest leaks.
- 4Ongoing
Test and ship
A/B tests or measured rollouts of new headlines, CTAs, forms and layouts.
- 5Monthly
Report and repeat
A live dashboard and monthly review of what won, what it earned and what's next.
Tools we use
- GA4
- Google Tag Manager
- Microsoft Clarity
- Hotjar
- Looker Studio
- A/B testing tools
- Server-side tracking
Why MagnetikWeb
How we're different
Approach
Redesign based on taste
✓ Research, then tested changes
Tracking
Default analytics, if any
✓ GA4 events, funnels and server-side tracking
Proof
'It looks better'
✓ Before/after numbers and test results
Rhythm
One-off project
✓ Continuous monthly improvement
Who it's for
- Businesses spending on ads with a rising cost per lead
- SaaS teams that want more trials and demos from the same traffic
- Service businesses whose site gets visits but too few calls
- Anyone who wants decisions based on data instead of opinions
Investment
From $2,000 / month
Ongoing CRO testing is part of the $2,000/month Partner plan; analytics setup is included in every Growth website.
Every project is quoted at a fixed price after a short discovery call.
Proof
CRO & Analytics results
Real projects where this service moved the numbers.
B2B SaaS & FinTech · Mumbai, India
B2B SaaS platform: doubling inbound pipeline and driving 6.1% trial conversion
Read the case study →
Luxury real estate & architecture · Bengaluru, India
Luxury real estate developer: $5.2 million of premium residences sold in 60 days
Read the case study →FAQ
CRO & Analytics questions, answered
Conversion Rate Optimisation is the practice of testing and improving pages so a higher share of visitors take action — book a call, buy, or sign up.
Statistically clean tests need steady traffic, but heatmaps, recordings and best-practice fixes help even smaller sites right away.
Quick fixes can lift conversions within weeks. Statistically clean A/B tests usually need a few weeks of traffic each.
No. We test carefully and keep pages crawlable. Faster, clearer pages usually help SEO too.
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