A professionally designed website in 2026 typically costs between $2,500 and $50,000+, depending on page count, custom functionality, content and the team you hire. Here's how to understand where your project fits.
Typical price ranges
- Landing page: $2,500–$6,000. One focused page for a campaign or launch.
- Small business website (5–10 pages): $6,500–$15,000. Custom design, CMS, SEO foundations.
- Growth marketing website (10–30 pages): $15,000–$40,000. Advanced animation, integrations, content strategy.
- E-commerce store: $10,000–$60,000. Depends on catalogue size, custom features and integrations.
- Web application or platform: $40,000+. User accounts, dashboards and custom logic.
What drives the cost
Custom design vs templates
Templates are cheaper upfront but make you look like everyone else. Custom design is built around your buyers and your brand, which usually converts better.
Number of unique page layouts
Ten pages that share one layout cost less than ten pages that each need a unique design.
Functionality
Booking systems, calculators, member areas, multi-language support and third-party integrations all add development time.
Content
Copywriting, photography, video and illustration are often underestimated. Budget for them, or plan time for your team to provide them.
Ongoing care
Hosting, updates, security and improvements typically cost $150–$1,500 per month depending on the platform and level of support.
Freelancer, agency or in-house?
Freelancers are great for small, well-defined projects. Agencies bring strategy, design, development and SEO under one roof with a single point of accountability. In-house teams make sense once the website is a full-time product.
How to get an accurate quote
Write down your goals, must-have features, page list, examples you like and your deadline. The clearer the brief, the more accurate — and usually lower — the quote. Not sure where to start? Book a free discovery call and we'll scope it with you.
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