A high-converting homepage answers four questions in order: what you do, who it's for, why you're credible, and what to do next. These 12 sections cover all four.
The 12 sections
- 1. Hero with a clear promise. One sentence on the outcome you deliver, plus one primary call to action.
- 2. Social proof strip. Client logos or a review rating directly under the hero.
- 3. The problem. Show you understand the pain your buyer feels.
- 4. Services. Three to six offers, each with a one-line benefit.
- 5. Featured work. Two to four case studies with visible outcomes.
- 6. Process. A simple, numbered path from first call to launch.
- 7. Differentiators. Why you instead of the alternatives.
- 8. Testimonials. Real quotes with real names and roles.
- 9. Numbers. Projects delivered, years in business, countries served.
- 10. FAQ. Answer objections before they become reasons to leave.
- 11. Final call to action. Repeat the promise and make contact effortless.
- 12. A useful footer. Navigation, contact details and trust signals.
Common mistakes
- Clever headlines that don't say what you do.
- Multiple competing calls to action above the fold.
- Testimonials without names.
- Slow, heavy hero videos on mobile.
Make it measurable
Track scroll depth, CTA clicks and form submissions. Improve one section at a time. That's exactly how this site was designed — scroll back up and see.
Choosing the right website platform is also part of building a strong homepage. Compare Next.js, Webflow and WordPress to understand which platform best fits your business, performance goals and content needs.
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